Originally known as Central Rentals (Chch), Accessman set out to fill a gap in the access industry and make working at height easier and safer than ever before. Their challenge, however, was in communicating their ideas.
We worked with Central Rentals to create a market strategy and business plan that would bring about their vision of making them a leading brand in access hire equipment.
Beginning with a workshop to help Central Rentals to define their vision, we helped them to
formulate strategic goals that would guide their growth as a company. Of key importance was the creation of a powerful corporate identity that would unify and strengthen the business.
With a new business plan and communications framework, Central Rentals was restructured to become the trading network Accessman. Positioning statements “Making Height Easy” and “Hi High Hire” would be the breakthrough that Accessman needed to create marketplace awareness.
Within 12 months the trading turnover tripled and, helped by their new brand and marketing initiatives, Accessman brand became an agent for Snorkel Access equipment, UK Nifty Life, Canadian Sky Jack and US MEC equipment throughout New Zealand.
Within four years Accessman fulfilled the vision of the original business plan and its turnover has quadrupled, they are the number one access platform providers in New Zealand.
Today, Accessman is perceived as the leader in access hire equipment, and the business has expanded to meet the market’s demands, offering electrical and mechanical servicing, OSH training, and most recently, Accessman franchises.
“Wendy’s strategic guidance has been crucial in establishing Accessman as New Zealand’s leading Height Hire enterprise. Her innovative approach and understanding of brand dynamics are unparalleled.”
– Ross Pickersgill, Managing Director, Accessman Ltd
“With strategic planning, brand architecture and fusion, franchise infrastructures, executive coaching and media… Accessman has become a recognised international player in their field, and an iconic local success story.”
Accessman
2000 - 2022
Christchurch / National
Wendy Folau
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