Antipodes Water Company

Fuelling growth and transformation

Antipodes Water has been consistently rated as one of the finest waters in the world and the purest in New Zealand. It is the first water in the world to be carbon zero certified, acknowledged by the United Nations for its environmental responsibility. Antipodes Water is an inspirational brand served at great restaurants in Australasia, UAE, Asia Pacific, China, and now USA.

Challenge

During the Covid pandemic, the Antipodes team encountered disruptions in hospitality sales and supply chains. These challenges drove the need for innovative growth strategies in both local and international markets. The lockdown served as a catalyst for introspection, prompting a re-definition of their vision and strategy while upholding core values. Their journey highlights the resilience, unity, and adaptability essential in facing unprecedented challenges.

Solution

Sensemaking mapping

In response to the post-Covid 2021 landscape, we conducted comprehensive sensemaking research into stakeholder perceptions, assessing emotional impacts and utilizing data from the New Zealand and Australian governments, as well as restaurants and supermarkets.

This analysis uncovered industry blind spots and emerging trends, enabling us to collaborate with Antipodes executives in developing a forward-looking strategic vision that acknowledges current business realities.

By enhancing sensemaking capabilities, Antipodes navigated Covid-related uncertainties, capitalising on global beverage market opportunities, and optimising supply chain impacts. We also crafted effective communication narratives by listening beyond words, highlighting the creativity, agility, and foresight that drive successful outcomes.

Results

The program catalysed substantial growth for Antipodes, highlighted by key achievements:

Achieving a growth rate exceeding 15%, surpassing initial projections.
Successfully entering and establishing a presence in the US market.
Cultivating a collaborative and innovative work culture, resulting in a 15% productivity boost in the first year through a cultural transformation initiative.
Uncovering a Non-Duplicatable Competitive Advantage with their Carbon Zero status since 2007.
Illuminating critical areas for enhancement by identifying barriers to growth.
Developing a compelling narrative around “water” that resonates with Antipodes’ core values, offering a distinct competitive edge for both end-users and B2B customers.

These outcomes underscore the profound impact of our strategic sensemaking and creative initiatives, steering Antipodes towards sustainable success.

Ongoing Work

For the past four years, we have collaborated with the company to review strategy and culture re-set programmes, and our Executive Leadership Performance Coaching.

Futurist Workshop

Recently, we facilitated a Futurist Workshop, harnessing the power of Artificial Intelligence through Personalised TeamGPTs. This initiative rapidly unlocked innovative ideas for the future, conducted in-depth research, and developed actionable implementation pathways. Operating at the intersection of discovery, curiosity, and imagination, the workshop translated innovative concepts into tangible commercial outcomes.

Summary

Our strategic approach is to ensure people remain future fit whilst living the values and spirit of Antipodes.

Case study information

Client :

Antipodes Water

Length :

2021 - 2024

Location :

New Zealand / Global

Consultant :

Wendy Folau

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