Weta Workshop & Stardog LP

Community engagement

Opportunity:

New Zealand’s Academy Award-winning Weta Workshop presented Christchurch with the chance to host the exceptional exhibition of the magical sci-fi world of Dr Grordborts. However, the costs associated with freight, insurance, and installation, including securing a venue, were prohibitive – $250,000K.

Strategic approach:

Wendy Folau collaborated with Sir Richard Taylor, Greg Broadmore and the Weta Workshop team to devise a profitable delivery and installation strategy for the exhibition. Her aim was to inspire people, especially young people, by allowing them to experience creative genius firsthand.

Key components of Wendy’s strategy included:

Sponsorship Acquisition: Securing sponsors to cover significant parts of the cost.
Public Relations and media
Creative Lab: Organising a one-day creative lab led by the Weta Workshop team.
Living the Dream Event: Hosting a TED-talk style event titled “Living the Dream,” featuring Sir Richard Taylor, targeted at school children and their parents.
Merchandise sales.
Corporate Events.

Commitment and impact:

The commitment for the entire venture was to stimulate and inspire young minds by bringing the retro-science fiction world of Dr Grordborts Exceptional Exhibition to Christchurch. The exhibition featured fantastical creatures, tanks, curious arcane weapons, buffoons, moon mistresses, and bizarre alien trophies, all coming together to form the satirical sci-fi world of Dr Grordborts.

Challenges and solutions:

Despite the initial challenges, Wendy’s expertise was called into action to ensure the exhibition’s success. Through strategic partnerships and community engagement, she navigated the obstacles, ultimately bringing a unique and enriching experience to Christchurch.

Outcomes:

The funds and service contributions to bring the exhibition including advertising was raised within 6 weeks.
A venue was found at a popular shopping mall. The venue was part of a sponsorship package at no cost.
The creative lab workshop was full to capacity with participants aged 12 to 85 years!
The Living the Dream event was sold out within 24 hours.
Over 60,000 people attended of all ages – the largest art exhibition held in Christchurch
The exhibition was extended 4 weeks due to demand
The event raised over $150,000 for charities, generated from a percentage of ticket sales and merchandise.
Media covered the opening event live on national television, promoted through national and local print and lifestyle publications.

Reflections:

To Wendy – a huge and warm thankyou from all of us at Weta Workshop for your unbridled enthusiasm and love of the creative arts – you are a rare and special person. From your friend Sir Richard Taylor

Sir Richard Taylor

Five Time Oscar® Winner

Wendy – thank you x one million! You are amazing and it’s only your hard work and perseverance that made our journey south possible. You are the best!

Greg Broadmore

Creator of Dr. Grordborts

Case study information

Client :

Weta Workshop & Stardog LP

Length :

2014

Location :

Christchurch (National Media Coverage)

Consultant :

Wendy Folau

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Weta Workshop & Stardog LP

Community engagement

Opportunity:

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Challenges and solutions:

Outcomes:

Reflections:

Case study information

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